YUM Pulse Swimbait

Is it a swimbait or not? With the Yum® Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of them, but it's also perfectly deadly when used on an A-rig, behind a jighead, on a weighted hook, in a Texas rig, with a bladed jig, or even as a spinnerbait trailer—which is how Jason Christie scored 2nd place in the 2016 Bassmaster Classic®. The secrets behind the Yum Pulse Swimbait's versatility: its extra-wide, hard-thumping tail, and its unique body design which features angled ribs that push water away; this keeps the bait from rising and allows it to roll from side to side, producing tremendous flash. In addition, the Pulse maintains its rolling action at any retrieve speed, so you might just find a few more ways to put this incredible swimbait to work for you! Took 2nd place in the 2016 Bassmaster Classic Designed for extreme versatility Can be fished many different ways Extra-wide, hard-thumping tail Unique body design with angled ribs Keeps bait down and imparts rolling action Tremendous flash